ACCESS NEW BUSINESS IN GLOBAL MARKETS WITH
EFFECTIVE EXPORTING STRATEGIES
EMG EXPORTING SERVICES
Initially, meet with the Business Owner(s) to evaluate current export activities. What is exported? To what markets? How are export orders managed?
Conduct export assessment. Determine exporting feasibility. Outline export objectives. Work with company to define its export strategy.
Export Strategy Implementation
Coordinate with the company to assess how export strategy will be implemented. Available to assist companies with prioritizing elements of the export process to be implemented. Provide guidance to the company as it moves forward with implementing its export strategy.
Establish an export process that provides employees with a consistent system of processing export orders. Support company in areas of the export operation (marketing, finance, sales, operations, shipping, recordkeeping) that can be streamlined for greater efficiency.
Export Business Development
It is beneficial for companies to identify and to develop key global markets. Guide company in determining how to strengthen business in existing global markets. Identify target markets on which to focus more attention with the objective to build out added export sales.
In many cases foreign buyers learn of the company’s products and reach out to the company directly. Companies are encouraged to evaluate current foreign sales to determine if there is opportunity for added growth. Once this is established, companies are encouraged to conduct global market research to identify prospective global markets. Companies are encouraged to research targeted global markets in order to understand foreign buyers’ preferences and to become familiar with regulatory requirements to ensure that the company’s products meet local specifications. Provide guidance and support with identifying prospective global markets.
U.S. companies often prefer ‘cash in advance’ for export orders. Raise awareness of additional trade finance options that may provide the foreign buyer (purchaser) not only more payment flexibility but also greater probability for the buyer to purchase larger quantities. Counsel company on methods of payment and importance of Incoterms in global trade transactions and financing.
Shipping Products in Global Markets
While many companies prefer not to be involved with shipping products to the foreign buyers, it is beneficial for U.S. exporters to understand how goods are shipped internationally. With greater awareness of the shipping process, companies can integrate export shipping support, especially if there are multiple competitors providing similar products. Guide company in understanding the basics of global transportation, including Incoterms and how to work with freight forwarders, integrators, and 3rd party logistics providers.
When is the export transaction completed – when the shipment is released for export? How are export files managed? Are there export recordkeeping requirements? How long must export files be kept? As companies begin to build out their export operation, it is beneficial to establish an internal export process that includes managing export records. This is achieved more easily as companies begin exporting. Provide guidance to understand export recordkeeping so the company remains in compliance and can support any potential export audit.
Companies that export typically will be involved in some importing. For example, products may be returned for repair. As well, companies that import will, on occasion, have need to export products or samples to suppliers. Freight forwarding involves the movement of the goods. When importing products into the United States, the company will work with a customs broker, the agent that, on your company’s behalf, will clear the imported shipment with U.S. customs. The customs broker provides a variety of key functions, and is a valuable resource. Assist company to understand the import process and to assess effective import options.
Culture in Global Business
It is important to be attentive to the nuances of culture when conducting business across borders. Understanding the impact of culture in global business can help in facilitating business negotiations and strengthening business relationships. Available to assist companies in enhancing global business awareness and in strengthening multicultural teams.
Understanding exporting and the export process is vital. Exporting involves, but is not limited to, identifying select global markets, understanding foreign buyers’ preferences, ensuring exported products comply with in-country regulatory and legal considerations. As well, sales channels, distributor selection, payment options, and shipping considerations may need to be evaluated.
Training programs are adapted to the needs of the company. Please contact Elizabeth to discuss specific training needs.
Elizabeth is available to speak and to present on a variety of export-related and globally-focused topics. Topics addressed, but are not limited to, the following:
• Should I Be Exporting?
• The Benefits of Exporting
• The Export Process
• Careers in Global Trade
• Selected topics – contact Elizabeth.
Please contact Elizabeth to discuss your presentation request.